Exhibit 22.7 Boost post.
Marketers can boost their content by tapping the ‘Boost’
button on the bottom right of their post (Exhibit 22.7). As shown in Exhibit 22.8,
this is 4-step process — set goal, define audience, set budget and duration based on how many people
they want to reach on Instagram and Facebook, and review. It allows marketers to expand the audience
beyond the content’s organic reach.
Once any content is boosted, marketers can track performance in Instagram Insights, so
that they can learn what works and improve their boost campaigns.
Exhibit 22.8 Steps in Boosting a post — set goal, define audience, set
budget and duration, and review.
