Here is a list of things you need to
watch out for, while framing questions:
Keep the vocabulary simple. Avoid jargon, technical terms, abbreviations
and ambiguous or hard to pronounce words.
Keep the sentence short and easy to understand. Complex questions
or overly detailed wording should be avoided.
Be specific. Avoid words that lack frame of reference — e.g.,
often, usually and occasionally.
Double-barrelled questions should be excluded. Example — “How
satisfied are you with your bank and your relationship manager?”
Refrain from leading or suggestive questions. Example — “Do you
agree that Nagara drink has great taste? Yes/No”. The purpose of the study is
research, not advocacy. This question should accordingly be rephrased as — “Please
rate the taste of Nagara drink.”
Avoid emotive questions. Ideologically loaded expressions or red
flags elicit negative responses.
Do not have questions that are time consuming as these will
antagonize respondents.
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