Guidelines on Constructing Questions

Here is a list of things you need to watch out for, while framing questions:

  • Keep the vocabulary simple. Avoid jargon, technical terms, abbreviations and ambiguous or hard to pronounce words.
  • Keep the sentence short and easy to understand. Complex questions or overly detailed wording should be avoided.
  • Be specific. Avoid words that lack frame of reference — e.g., often, usually and occasionally.
  • Double-barrelled questions should be excluded. Example — “How satisfied are you with your bank and your relationship manager?”
  • Refrain from leading or suggestive questions. Example — “Do you agree that Nagara drink has great taste? Yes/No”. The purpose of the study is research, not advocacy. This question should accordingly be rephrased as — “Please rate the taste of Nagara drink.”
  • Avoid emotive questions. Ideologically loaded expressions or red flags elicit negative responses.
  • Do not have questions that are time consuming as these will antagonize respondents.

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