Image Asset


Image asset - Google's Ads

Exhibit 26.18   Search ad for the Destiny marketing simulator with an image and a sitelink.

Image assets allow advertisers to upload visuals to complement their search ads. Take for instance, the search ad in Exhibit 26.18 which has an image representing Destiny, the consumer marketing simulator.

Using images can be a powerful way to grab the attention of potential customers and convey the brand’s message or value proposition more effectively. Images can help ads stand out in a crowded search results page and create a more memorable impression in the minds of users. However, it is important to note that image ads are not available for all types of campaigns and are subject to certain restrictions and guidelines to maintain the integrity of the user experience.


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