Exhibit 26.22 Lead form makes it convenient for Studio Fine Art Gallery to
collect contact information from prospects.
Lead form extensions allow advertisers to collect leads by
letting people submit their contact details directly from the search ad. In other words, users can fill
out a lead form without ever leaving the search results page.
For example, the lead form in Exhibit 26.22 enables Studio Fine Art Gallery to
collect contact information from prospects who are interested in the gallery’s artworks. The lead form
typically requires basic information, such as name and email address, but can also include customized
questions specific to the advertiser’s needs.
This asset is useful for businesses that prioritize lead generation and want to
streamline the process for potential customers. It can be particularly effective for high
consideration purchases or complex offerings that require more information before a lead is willing to
convert.
