According to Google, as of 2014, there are 60 trillion individual pages on the net. Search engines like Google, Yahoo and Bing help us retrieve relevant content from this gigantic information glut, in a timely manner. In order to do this they maintain a page index containing information that their algorithms need, to generate search results.
Search engines use automated programmes called spiders or bots (short for robot e.g. Googlebot) that crawl the web pages from link to link and retrieve data about the pages. The search engines store the information into a massive database called the index. The size of the Google index is over 100 million gigabytes.
As a user seeking information types into the engine’s search box, algorithms interpret the information he is seeking and identify the relevant pages in the index. The search engine then ranks the results based on several factors, and presents the results in rank order to the user in the form of search engine result pages (SERPs).
Securing a high rank on these pages is of such enormous interest that a completely new industry emerged in the early 1990s. Referred to as search engine optimization (SEO), it help marketers optimize their websites for search.
Note: To find content on MarketingMind type the acronym ‘MM’ followed by your query into the search bar. For example, if you enter ‘mm consumer analytics’ into Chrome’s search bar, relevant pages from MarketingMind will appear in Google’s result pages.
Two-day hands-on coaching on Digital Marketing and Advertising, to train participants in developing and executing effective digital marketing strategies.
Marketing has changed. More so in practical terms, and marketing education is lagging.
The fundamental change lies in the application of analytics and research. Every aspect of the marketing mix can be sensed, tracked and measured.
That does not mean that marketers need to become expert statisticians. We don't need to learn to develop marketing mix models or create perceptual maps. But we should be able to understand and interpret them.
MarketingMind helps. But the real challenge lies in developing expertise in the interpretation and the application of market intelligence.
The Destiny market simulator was developed in response to this challenge. Traversing business years within days, it imparts a concentrated dose of analytics-based strategic marketing experiences.
Like fighter pilots, marketers too can be trained with combat simulators that authentically reflect market realities.
But be careful. There are plenty of toys that masquerade as simulators.
Destiny is unique. It is an authentic FMCG (CPG) market simulator that accurately imitates the way consumers shop, and replicates the reports and information that marketers use at leading consumer marketing firms.
While in a classroom setting you are pitted against others, as an independent learner, you get to play against the computer. Either way you learn to implement effective marketing strategies, develop an understanding of what drives store choice and brand choice, and become proficient in the use of market knowledge and financial data for day-to-day business decisions.