Link Equity


Link’s equity reflects the value it imparts in raising the webpage’s authority - SEO

Exhibit 25.25   Link’s equity reflects the value it imparts in raising the webpage’s authority.

Link equity is the force or charge a link imparts in raising the webpage’s authority. With reference to Exhibit 25.25, it is a function of:

  • Authority: The linking page’s (site A) authority (≈ PageRank).
  • Relevance: The extent that the page A’s content is of relevance to page B.
  • Traffic from A to B via the link.
  • Diversity: Links from 10 different sites are more valuable than 10 links from one site.
  • Independence of the source: Links from independent sources are more valuable.

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