Website Grading Tools

There are many tools, including those listed below, that you may use for evaluating your website.

• HubSpot’s Website Grader rates sites on mobile responsiveness, analytics, email marketing campaigns, blog activity, social media presence, and the inner workings. As can be seen from Exhibit 25.27, the grader’s summary report covers 4 category groups — performance, mobile, SEO and security. The detailed report evaluates the site’s performance in greater depth for each of these categories.
• Nibbler uses several tests to evaluate websites and rates them on factors such as technology, accessibility, experience and marketing.
• Woorank, like Nibbler, offers users several tests to grade websites on categories like the site’s traffic, SEO, mobile, social, usability and technologies.
• Quicksprout focuses on SEO ranking.
• Google’s Page Speed Insights provides a gauge on the pace at which pages load and offers advice on how to speed them up.
• Reaction Engine analyses and ranks websites on specified words and phrases.
• Clarity Grader checks for language, spelling, and the clarity of a website.

As can be seen from the above list, the tools can differ in their focal areas. Clarity Grader checks for language clarity, while Quicksprout focuses on SEO ranking. Other tools like Nibbler, Woorank and Website Grader offer a broad suite of analysis covering multiple performance categories.

To get a comprehensive evaluation, it is recommended to use a combination of these grading tools along with Google Analytics. However, do remember that while these tools provide a lot of useful information, they have limitations. They can only provide rational analysis and cannot relate to emotions or qualitative aspects such as originality.

For instance, Google uses hundreds of metrics to rank websites, but sometimes a site with low-quality or even harmful content may still achieve a high ranking. That is why competent human brains are still necessary to assess your online properties, particularly in the context of the site’s objectives, content, and actual value.