Marketing with Twitter


Twitter Marketing - Announcement: A Discovery of 
            Witches announces new season and shows previews on Twitter

Exhibit 21.6   TV series ‘A Discovery of Witches’ announces new season and shows previews on Twitter to generate audience interest and entice them to watch the programme.

Considering that Twitter connects people with moments that are happening, it is an ideal platform for announcements on product launches, promotions and events. Additionally, Twitter’s real-time engagement capabilities make it an effective tool for personalized services and one-on-one communication, such as collecting customer feedback. Exhibits 21.6 to 13 provide examples of how Twitter can be utilized for marketing in these ways:

  • Announcement — Exhibit 21.6: TV series ‘A Discovery of Witches’ announces new season and shows previews on Twitter to generate audience interest and entice them to watch the programme.
  • Promotion — Exhibit 21.7: Promotion by Nordace with a ‘Shop Now’ call-to-action button.
  • Product Launch — exhibits 21.8 and 21.9: M&S introduces Holly’s Must Haves. Starbucks announces opening of café at Bellagio.
  • Invitation — Exhibit 21.10: Rolls-Royce’s invites customer to a private motoring event.
  • One-on-One Communication — Exhibit 21.11: Customer can tweet reply to Rolls-Royce’s invitation.
  • Personalized Customer Service — Exhibit 21.12: Adobe uses Twitter as an online chatting system to provide personalized customer service in real time.
  • Customer Feedback Requests — Exhibit 21.13: Short customer satisfaction survey on Twitter.

Twitter Marketing: Promotion by Nordace with a ‘Shop Now’ call-to-action button.

Exhibit 21.7   Promotion by Nordace.


Twitter Marketing - Announcement: M&S introduces Holly's Must Haves on Twitter

Exhibit 21.8   M&S Introducing Holly’s Must Haves: The Denim Edit.


Starbucks announces opening of café at Bellagio on Twitter

Exhibit 21.9   Starbucks announces opening of café at Bellagio.


Twitter Marketing - Invitation: Rolls-Royce uses Twitter to invite customer to a private motoring event

Exhibit 21.10   Rolls-Royce’s invitation to a private motoring event.


Twitter Marketing - Invitation reply: Customer tweets reply to Rolls-Royce’s invitation.

Exhibit 21.11   One-on-One Communication: Tweet your reply to Rolls-Royce’s invitation.


Twitter Marketing - Personalized Customer Service: Adobe uses Twitter as an online 
         chatting system to provide personalized customer service in real time.

Exhibit 21.12   Personalized Customer Service at Adobe.

Twitter).

Twitter Marketing - Customer Feedback Service: Short customer satisfaction survey on Twitter

Exhibit 21.13   Customer Feedback on Twitter.


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