The Marketing Analytics Practitioner’s Guide (MAPG): A comprehensive Marketing Analytics eGuide to equip marketing practitioners with the knowledge and tools needed to excel in the world of data-driven marketing. MAPG provides an in-depth review of marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline’s evolution in the era of data analytics. Whether you are a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.
Support (email): agilesandra.mas@gmail.com.
