Child

Staples

Adult

Health

Plannogram

Merchandising Score: 0

Facings   Total = 83 (max = 100)   

Adequate    

Low    

Very Low    

High    

Very High    

Merchandising Notes and Guidelines

• Minimum facings = 2, Maximum facings = 8. To change the number of facings of any item, double-click the item and select from the drop down list.
• Packs of the same item are placed next to each other on the same shelf.
• Sales of items stocked at eye level on shelves 2 and 3 (from top) are expected to increase by 1.5%, and sales of items at the bottom shelf are expected to decline by 3%.
• Items for which the share of facings : share of sales ratio is less than 0.75 are likely to experience stockouts.
• Merchandising: To improve shopper experience, you need to move products around and block them in a manner that is aligned with how they shop the category. Consumer decision trees which essentially identify and prioritize the decisions a shopper makes while shopping, provide a good basis for merchandising.
• Based on our understanding of the cereals category, plannogrammer assumes shoppers prioritize segments over other product attributes. Accordingly you should block products within their segments.
• Tracking item adjacencies, the merchandising score which ranges from 0 to 100, reflects how well items are aligned within their segments. Score of 85 or more is good.