Digital Marketing

References

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Anderson, Chris. (2009). The Long Tail Blog: longtail. Accessed 22 December 2014.

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Halligan, Brian and Shah, Dharmesh. (2010). Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, NJ: John Wiley & Sons, Inc.

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Prahalad, C. K. and Ramaswamy, Venkat. (2004). Co-Creation Experiences: The Next Practice in Value Creation. Journal of Interactive Marketing, 18(3), 5–14.

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Ryan, Damian and Jones, Calvin. (2012). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 2nd Edition. London, UK: Kogan Page.

Scott, David Meerman. (2011). The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition. Hoboken, NJ: John Wiley & Sons, Inc.