On the internet, marketers can personalize and tailor
advertising and other messages to target specific individuals. By utilizing the vast amount
of information available on ordinary people, marketers can finely tune their messages to
increase the effectiveness of their communication. For more information on this topic, please
refer to the Personalization section.
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Digital Marketing Workshop
Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.
Marketing Analytics Workshop
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.