Instant Experience


Facebook Instant Experience (IX) Ad Format

Exhibit 20.15 Instant experience (IX) ad format (source: Meta).

Designed for mobile, instant experience (Exhibit 20.15) is an interactive format for marketers to tell their brand stories and showcase their products and services. Marketers can build their canvas using a combination of videos, images and call-to-action buttons. The format is designed so that people can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out.


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