Propaganda and Fake News


Nazi propaganda - Red Cross visit to Theresienstadt, June 1944

Exhibit 18.3   Nazi propaganda — Photo taken during the International Committee of the Red Cross visit to Theresienstadt, June 1944. Most of the children in the picture were sent to Auschwitz and gassed by the fall of that year. (Source: ADL)

Propaganda is information, especially of a biased or misleading nature, used to promote a political cause or point of view. What sets it apart from other forms of advocacy is the willingness of the propagandist to change people’s understanding through deception and confusion rather than persuasion and understanding.

While propaganda is usually associated with governments, activist groups, companies, religious organizations, the media and individuals also indulge in it. A core distinction is that propaganda takes the form of one-way communication and is controlled by the propagandists who promote it.

In contrast, fake news, which relies on social platforms, is open and multi-directional, and therefore not so easily controlled. Computer algorithms that social networks rely on are not smart enough to quickly detect fake news.

People are more likely to be swayed by governments and powerful organizations that disseminate propaganda, making it potentially exceedingly dangerous depending on its nature. The ideologies propagated by Adolf Hitler and the Nazis (Exhibit 18.3) are among so many examples of propaganda at its worst.

There is a tension between the need to control fake news and propaganda, and the democratic ideals of free speech and open discourse. In an ideal democracy, individuals are free to promote their own views and counter opposing views through peaceful means. The assumption is that, in a world full of ideas where diverse perspectives are openly and continuously competing, the best ideas will ultimately prevail. However, this requires a well-informed, intelligent, and public-spirited population that is not overwhelmed by an excessive amount of information and misinformation. It also presupposes that reliable and relevant information is readily available from well-funded and uncensored news and educational sources. The extent to which any society conforms to this ideal is debatable. Clearly, the global social system falls far short of this standard.


Previous     Next

Use the Search Bar to find content on MarketingMind.







Digital Marketing Workshop

Digital Marketing Workshop

Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.


Marketing Analytics Workshop

Marketing Analytics Workshop

In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.