Ad Formats

Ad format Placement Platform Specs
Display ads
Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. Desktop 300x250 or 300x60
Overlay ads
Semi-transparent overlay ads that appear on the lower 20% portion of your video. Desktop 468x60 or 728x90 image ads or text
Skippable video ads
Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.

If users turn on this option, they may see a combination of skippable and bumper ads play back to back.
Desktop, mobile devices, TV, and game consoles Plays in video player.
Non-skippable video ads
Non-skippable video ads can appear before, during, or after the main video. Viewers must watch these ads before they are able to watch the selected video. Desktop and mobile devices Plays in video player.

15 or 20 seconds in length, depending on regional standards.
Bumper ads
6 seconds that viewers cannot skip.

If users turn on this option, they may see a combination of skippable and bumper ads play back to back.
Desktop and mobile devices Plays in video player, up to 6 seconds long
Sponsored cards
Sponsored cards display content that may be of relevance, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.
Desktop and mobile devices Card sizes vary

Exhibit 16.4   YouTube ad formats. (Source: YouTube).

YouTube offers a wide array of formats for advertisements that appear next to videos. The most common among these are listed in the table in Exhibit 16.4. Other than displays and overlays, which are offered solely for desktops, the formats cut across both mobile and desktop.

In addition to ads in Exhibit 16.4 that appear next to videos, YouTube supports Video Discovery ads (also TrueView) that run on the search results and watch pages for desktop, as well as the homepages for desktop and YouTube mobile apps. The ad consists of an image thumbnail and up to three lines of text, and when clicked it takes viewers to the YouTube watch or channel page where the ad video plays. Their appearance differs depending on where they are run, as described in detail on this Google support page.

Native mobile ads are available only on mobile. These display ads appear below the video’s metadata.

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What they SHOULD TEACH at Business Schools

What they SHOULD TEACH at Business Schools

Marketing has changed. More so in practical terms, and marketing education is lagging.

The fundamental change lies in the application of analytics and research. Every aspect of the marketing mix can be sensed, tracked and measured.

That does not mean that marketers need to become expert statisticians. We don't need to learn to develop marketing mix models or create perceptual maps. But we should be able to understand and interpret them.

MarketingMind helps. But the real challenge lies in developing expertise in the interpretation and the application of market intelligence.

The Destiny market simulator was developed in response to this challenge. Traversing business years within days, it imparts a concentrated dose of analytics-based strategic marketing experiences.

Dare to Play

Dare to Play

Like fighter pilots, marketers too can be trained with combat simulators that authentically reflect market realities.

But be careful. There are plenty of toys that masquerade as simulators.

Destiny is unique. It is an authentic FMCG (CPG) market simulator that accurately imitates the way consumers shop, and replicates the reports and information that marketers use at leading consumer marketing firms.

While in a classroom setting you are pitted against others, as an independent learner, you get to play against the computer. Either way you learn to implement effective marketing strategies, develop an understanding of what drives store choice and brand choice, and become proficient in the use of market knowledge and financial data for day-to-day business decisions.