Broadly speaking there are two major
categories of promotions — consumer promotion and trade promotion. Consumer
promotions offer consumers short-term incentives drawing them into stores to
purchase goods.
Trade promotions on the other hand, help
manufacturers secure their trade partners’ support in procuring, distributing,
promoting and merchandising their products. Their purpose is to push products
down the sales pipeline to the points of purchase.
Trade promotions also help to fuel consumer
promotions as trade incentives are often intended to be passed onto shoppers.
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Marketing Analytics Workshop
In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.
Digital Marketing Workshop
Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.
Promotions Evaluation
Automated online solution for analysis of promotions.
Online Apps for training on Promotions
The Plannogrammer is an experiential learning facility for category managers, trade marketers, and retailers in consumer markets. Ideally suited for hybrid learning programmes, Plannogrammer imparts hands-on training in the planning and evaluation of promotions and merchandising.
It supports a collection of simulation and analysis platforms such as Promotions and Space Planner for optimizing space and promotions, Plannogram for populating shelves and merchandising, a Due To Analysis dashboard that decomposes brand sales into the factors driving sales, and a Promotion Evaluator to evaluate the volume, value and profit impact of promotion plans.
