Trends


Twitter Trends - #BirdBoxChallenge

Exhibit 21.3   Twitter “trends” such as #BirdBoxChallenge and #IceBucketChallenge are topics that come and go quickly. Although trending topics may only be talked about for a few days, they can sometimes leave a lasting impact.

What Twitter classifies as trends are essentially fads. They include topics such as the #BirdBoxChallenge and the #IceBucket Challenge (Exhibit 21.3) that that come and go quickly and exclude topics that are popular all the time. Therefore, novelty is an important ingredient in what Twitter classifies as a “trending” topic. Although trending topics may only be talked about for a few days, they can sometimes leave a lasting impact.

Trends are filtered according to users’ interests, who they follow and their location. Users can also see trends from other locations, including worldwide, by changing their location settings. When a user clicks on a trending hashtag or keyword, they can see tweets that include that hashtag.

Trending topics on Twitter can gain a lot of visibility and reach as they appear in users’ trends list. Twitter also highlights the handle for these topics, further boosting their popularity.


Previous     Next

Use the Search Bar to find content on MarketingMind.







Digital Marketing Workshop

Digital Marketing Workshop

Unlock the Power of Digital Marketing: Join us for an immersive online experience designed to empower you with the skills and knowledge needed to excel in the dynamic world of digital marketing. In just three days, you will transform into a proficient digital marketer, equipped to craft and implement successful online strategies.


Marketing Analytics Workshop

Marketing Analytics Workshop

In an analytics-driven business environment, this analytics-centred consumer marketing workshop is tailored to the needs of consumer analysts, marketing researchers, brand managers, category managers and seasoned marketing and retailing professionals.