Exhibit 24.9 Sponsored content.
Sponsored Content is posted onto members’ LinkedIn feed (Exhibit 24.9),
allowing advertisers to target audiences beyond their organic reach. Marked “promoted”, this is a form of native
advertising — it is intrinsic to the browsing experience and does not interrupt the stream of content.
Advertisers can choose from four sponsored content formats — image, video, carousel and event.
As can be seen from exhibits 24.4 and
24.9, these formats support call-to-action buttons linking
users to sites where they can act on their interests.
