Not all “views” are the same, the measures vary across online and offline, as well as within different online and offline media. Since it is the key performance metric, it is important that marketers appreciate what constitutes a view in LinkedIn posts, and how that compares with other media.
LinkedIn counts both the opportunity to see as well as behaviours such as clicks. When members scroll through the feed on their homepage, LinkedIn counts the posts they get to see. The platform, however, cannot tell whether viewers are paying attention or not.
The viewers who click on the post, or “like”, “share” or “comment”, are clearly more interested in the content. LinkedIn’s view count includes these actively engaged viewers as well as those who passively scrolled past the post.