Callout Asset


Callout asset - Google's Ads

Exhibit 26.19   Advertisement of Prop-GPT with callouts.

Callouts provide advertisers with an opportunity to include additional text (up to 25 characters per callout) to highlight multiple products or services, or different features of an offering. As shown in Exhibit 26.19 for Prop-GPT, callouts can be used to emphasize key selling points such as “Efficient and low cost”, “Quick and Easy”, “No Subscription” and “Free Listing”. This allows advertisers to provide more information and make their ads more appealing to potential customers.


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